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- Perceived value is more important than objective value
- Emotion is exponentially stronger than rationality.
- Cute is largely irresistible.
- Simple sells.
- Good quality is recognizable even in the impractical.
- Name recognition is key to marketing.
- No one can predict what ideas will sell.
- There is no talking people out of something they love.
- Fads cannot be duplicated by copycats.
- Toys are for all ages.
Beanie Babies® is a Registered Trademark of the Ty Corporation.
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